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Announcing the ShopLocal Facebook digital marketing suite, enabling retailers to integrate local circulars and ads within Facebook fan pages. The suite comprises a Deals Tab and targeted ads, and provides retailers with the ability to take the power of the local weekly circular to Facebook, the world’s largest social network, to connect with shoppers both online and in-store.

Advertisers asking (aka forcing by waving their dollars) publishers to think outside of the banner ad box is nothing new.  Sure its a trend that has continued to pick up steam in the last 18 months where is seems like any large ad buy from a publisher includes something custom and unique.  Everyone does after [...]

Buy levitra without prescription: the much overdue and heavily request multi-retailer API (the team calls it the ShopLocal Cross Retailer API or SCRAPI for short) is finally complete and live.  Application development partners Spreezio and ReachEverywhere (more to come on what both of these firms are up to) played a key role in shaping and [...]

Branding vs. Direct Response vs. Community.  This new three-way tug of war that most brands are locked up in does not have to be a no-win scenario (yes, I am a fan of Captain J.T – buy levitra viagra cialis cheap.Kirk).  They can all coexist in harmony.  That is the mission of a new partnership [...]

No prescription cialis online: in an attempt to broaden the reach of the Meijer Mealbox widget, an iPhone optimized web site beta version has been recently released by Qponix.  It’s very similar to the full browser based widget and makes use of an AJAX style in line content loading to make it snappy and responsive. [...]

Online prescriptions viagra: you have to love free promotion, especially when it involves the #1 most visited web page on the planet.  Yahoo! recently hand selected the Target Weekly Ad MyYahoo! homepage application to be featured as one of the apps available on user’s Yahoo! homepages – online prescriptions viagra. Online prescriptions viagra: this placement [...]

Order viagra online in germany: ahh, the wonders of the WebTop.  In this new hybrid space between the browser and desktop there are some really interesting use cases continuing to grow.  Web developers are now able to easily create installed software that sits on user’s local machines.  Toys “R” Us is one of the first [...]

So here are the tidbits that stuck in my mind from ad:tech Chicago 2009 day #2: Overall Digital Advertising / Marketing The total of all non-search digital advertising in 2009 is roughly only $10 billion dollars Basic measurement of audience size by services like Nielsen NetRatings have some fundamental flaws; viagra order.For example, MLB.com reported [...]

Locally tailoring the content of one’s online weekly ad site is good business as it increases the relevance to the user.  To meet this need vigira and cialis, ShopLocal built out our own localized version of a content management system (CMS) that we call the SmartAd server. Some typical use cases of the SmartAd server [...]

The possibilities of distribution points for weekly ad content continues to increase.  Today two versions of the same core weekly ad application went live for Target – celecoxib.These apps were built to live on user’s start / homepages that iGoogle and My Yahoo! pretty much have a monopoly on.  Specifically the two apps that went [...]